Every day, thousands of new products enter TikTok Shop. Most sell nothing. A small share becomes a nationwide craze, sells out of stock and turns whoever got in early into a reference in the niche. The difference between missing that small share and being part of it is almost never luck — it is information.
TikTok Shop grew its average daily GMV 102 times in its first year of operation in Brazil and already gathers 134 million users on the platform (source: TikTok Newsroom and Central do Varejo). The platform already accounts for 6.5% of all online purchases made in the country. It is a market far too large to be explored on guesswork, watching video after video trying to figure out what will take off.
That is exactly the problem Vellum Lens solves. Every day, the platform collects and organizes real data on products, shops and creators selling on TikTok Shop: how much a product sold, how fast those sales are growing, which shops are on the rise, which creators are generating the most revenue for the brands they promote. All of it in a single dashboard, without having to scroll the TikTok feed for hours trying to spot a pattern.
In practice, you open the dashboard and immediately see what you need to know: which products are trending right now, with real percentage growth data (7, 30, 60, 90 or 180 days); which categories are hot; which competing shops are earning the most; and which creators have the ideal profile to promote your product. This applies both to those who already sell and want to expand and to those deciding which niche to enter.
Vellum Lens is not a "pretty guesswork" tool — it is raw, real data, updated daily, translated into an interface simple enough for anyone to use, even without technical experience.
If you sell, resell, do dropshipping or work as an affiliate on TikTok Shop, the question is no longer "what to sell". It is: will you decide that by looking at data, or keep betting in the dark?
Start your free Vellum Lens trial now and see what is selling before everyone else does.
