Choosing which creator to partner with is one of the most expensive and riskiest decisions for anyone selling on TikTok Shop. You send a free product, negotiate a commission, wait for the video to come out — and sometimes the result is silence. The problem, most of the time, is not a lack of talent from the creator. It is a lack of data when choosing who to approach.
One important point to make clear up front: Vellum Lens does not provide creator contact data — no phone, email or DM included in the platform. What the tool offers is performance intelligence: real, public data on how many followers a creator has, how that follower count is growing, and an estimate of the revenue generated by the products that creator has promoted on TikTok Shop. The contact itself, you do the way you always have — directly through TikTok, commenting, sending a message, or through the platform's own Creator Marketplace.
The difference lies in who you choose to approach. Instead of messaging any creator with a lot of followers, you can see who, within your niche, is actually selling products — not just making good-looking videos. A creator with 50,000 followers who has already generated meaningful revenue promoting products similar to yours tends to convert more than a creator with 500,000 followers who has never sold anything on TikTok Shop.
This is even more relevant given that TikTok Shop saw the number of active creators jump 46 times in a year in Brazil (source: Eletrolar News) — meaning new people join every week, and it is easy to lose sight of who really delivers results amid so many newcomers.
Using performance data to filter before spending time and sample products is what separates those who build creator partnerships that pay off from those who just keep testing in the dark.
Find out on Vellum Lens which creators sell the most in your niche and negotiate with those who already have proven results.
