Starting from scratch on TikTok Shop usually follows a similar path: you open an account, pick a product based on "I liked it" or "I saw someone selling it", invest some money in stock or ads, and only find out whether it worked after spending. That method works sometimes — but it costs dearly the times it does not.
With Brazilian e-commerce earning around R$200 billion in 2025 and projected to reach close to R$235 billion (source: E-Commerce Brasil), there is plenty of room for those starting now. The question has never been "is there opportunity" — it has always been "how to reduce the risk of choosing wrong right at the start".
The safest path for beginners is to reverse the order: instead of choosing a product and hoping it sells, use data to choose a product that is already selling, within a category that is already hot, and only then build the operation around it.
In practice, this means: first, look at which categories have been consistently on the rise for weeks (not just a one-day spike); second, within that category, identify products with real sales growth and volume that already proves demand; third, check how many shops already sell that product — the lower the competition against the growth, the better the opportunity; fourth, look at which creators have already generated revenue with that type of product, to guide the first round of partnerships.
Done manually, this process would take days of manual research inside TikTok itself. With a data intelligence tool like Vellum Lens, that cross-referencing already comes ready in the dashboard, which cuts the time between "deciding to start" and "first sale" from weeks to days.
Start the right way: try Vellum Lens for free and build your first TikTok Shop operation with data, not guesswork.
