Market intelligence tends to sound like a term reserved for large corporations with their own data department. In practice, for anyone selling or promoting products online, the concept is much simpler: it is the difference between deciding based on what you think is happening and deciding based on what is really happening, measured in numbers.
The affiliate market globally is projected to reach US$93.11 billion by 2033 (source: Falando de Gestão), which gives an idea of the size of the fight for attention and conversion that already exists today — and it will only grow. In that scenario, anyone still deciding by "feeling" is competing at a disadvantage against those who already decide by looking at sales, growth and market behavior data.
Applied to the day-to-day of anyone selling or promoting products on TikTok Shop, market intelligence means three concrete things: first, knowing what is already selling, not what looks pretty; second, knowing how fast that sale is growing or slowing down, so you do not enter too late or too early; third, knowing who else is already competing for that same product or niche, to calibrate result expectations.
Until recently, this kind of information required an in-house data analysis team, something unfeasible for most small and medium sellers and affiliates. The democratization of market intelligence tools built specifically for e-commerce and social commerce changed that: today, the same kind of data reading that only a large company had access to is available in an affordable monthly subscription.
The remaining question is no longer "is it worth using data to decide" — that is settled. The question is: how much time and money are you willing to lose deciding without it, while your competitor already decides with it?
Start using real market intelligence in your day-to-day with Vellum Lens.
